Black Friday and Cyber Monday are live at AWESAFE — and this year we did something we have never done before: instead of a coupon you have to remember, we took the discount straight off the price. Every car radio, navigation unit and accessory on the store is already marked down, and an extra 5% has been applied on top of the existing sale price.

That means the number you see is the number you pay. No code, no minimum, no "add to cart to reveal". The deals run through Tuesday, December 2 — after that, prices go back to where they were.

Up to 80% off — what that actually looks like

Most of our radios now sit between 30% and 50% off the original list price. A few clearance items go much deeper. Here are the units our customers bought most in the last 30 days, with the price you will pay today:

If you drive a Silverado, Tacoma or Tundra, the entry point is lower than you probably expect:

The full Black Friday catalogue — currently more than 60 units live on the US store, plus separate selections for Germany, France, Spain, Italy and Romania — is here: shop all Black Friday deals.

How to pick the right unit for your truck

Fitment is where most returns come from, so it is worth two minutes. The three things that decide whether a radio fits are the dash opening, the wiring harness (including whether your truck has a factory amplifier), and which factory features you want to keep — steering wheel buttons, backup camera, USB port, satellite radio.

Ford F150

The F150 changed dash twice in the last fifteen years, and the radios are not interchangeable between generations. 2004–2008 trucks take the older 7-inch style unit; 2009–2014 trucks use the 9-inch and 10.1-inch frames; 2015–2021 trucks (the aluminium-body generation) need the "T-Style" unit that keeps the factory look and the SYNC-style layout. If your truck has the 4.2-inch base screen, you also need the harness variant with the manual A/C connector — the automatic-climate trucks use a different one.

Chevrolet Silverado / GMC Sierra

2007–2013 trucks share one platform (Silverado, Sierra, Tahoe, Yukon, Suburban), and our 10.1-inch unit drops straight into the double-DIN opening with the supplied bracket. 2014–2018 trucks have the newer dash with the integrated screen — that one needs the 10.1-inch unit with the dedicated harness, not the universal one.

Dodge RAM

RAM 2013–2018 is the most requested fitment we sell. The 10.4-inch Tesla-style vertical unit is the popular choice because it keeps the factory bezel lines. RAM also splits by climate control: trucks with manual A/C use one harness, trucks with automatic climate use another (our SKUs ending in ZD are the automatic-climate version). Ordering the wrong one is the single most common RAM mistake.

Toyota Tacoma and Tundra

Tacoma 2005–2015 (second generation) takes the 9-inch unit with the DSP processor — a real improvement if you are keeping the factory speakers. Tundra 2007–2013 is a direct fit with the included frame. Both trucks have steering-wheel controls that keep working once the CANBUS decoder is plugged in.

Five-minute fitment check before you order

1. Year, model, trim. "2014 F150" is not enough — XLT and Lariat sometimes differ on the amplifier.
2. Take a photo of your dash with the current radio powered on. Our support team will confirm the fitment before the parcel ships.
3. Check the A/C panel. Manual knobs vs automatic climate is the difference between two SKUs on RAM, and it matters on several Ford and GM trucks too.
4. Decide what you keep. Backup camera, factory USB, steering wheel buttons, SiriusXM — tell us which ones you want to keep, because the harness differs.
5. Note the screen size you want. 7-inch for a factory look, 9-inch for a balanced upgrade, 10.1-inch and larger for a "floating" look.

Every order ships free, and if the fitment turns out wrong we exchange it under the 30-day return policy — but a two-minute check up front saves you the round trip.

Why buy during the sale rather than later

Two reasons. First, the extra 5% is a campaign price: on December 3 the store returns to its normal sale pricing, so the same radio costs more. Second, the deepest discounts are on the units we overstocked — the F150 T-Style and the 7-inch navigation units in particular — and those are limited to the stock on hand. When a SKU sells out at the sale price, the restock comes back at the regular price.

Frequently asked questions

Do I need a coupon code?
No. The discount is already in the price you see. There is nothing to enter at checkout.

Does the extra 5% stack with other promotions?
It is already included in every price, including items that were on sale before Black Friday. There is no additional code to combine.

Will the price be the same on Cyber Monday?
Yes — the campaign price runs continuously from now until December 2, so Black Friday and Cyber Monday are the same prices. Ordering earlier simply means you get the stock.

Do you ship outside the US?
Yes, and our German, French, Spanish, Italian and Romanian storefronts carry local-language listings with the same campaign pricing in local currency.

What if it does not fit?
Contact support with your VIN or a photo of the dash and we will confirm the correct SKU. If we shipped the wrong one, we cover the return shipping.

Start with the truck you drive

If you are not sure which unit matches your truck, the fastest route is the Black Friday collection — it is filtered by vehicle, so you can go straight to F150, Silverado, RAM, Tacoma or Tundra. And if you would rather ask, our team answers every message with the same question first: what year, model and trim?

Prices shown are the campaign prices valid through December 2, 2026, while stock lasts. Original list prices are shown struck through on each product page.